Notebook (work)

November 22, 2013 § Leave a comment

“Fighting for recognition is also a kind of self-care-work, another aspect of the endless to-do list — unacknowledged affective labor that becomes more burdensome rather than less with the proliferation of forums ostensibly intended to help with it. In the name of efficiency, Social media tend to individuate the collective work necessary for reproducing the social — for maintaining the connections and relations of care that make life livable. But this supposed efficiency makes the workload even more unmanageable and distributes it more unfairly even as it multiplies the work that seems to be necessary. In place of solidarity, social media prompt users to compete over attention, divvy it up rather than share the responsibility for replenishing its store or easing the demands that deplete it. Social media can serve as an individualized accounting system for socially reproductive labor that encourages economizing efforts to shirk it. Social media turn sociality, a potentially replenishing respite, into a series of depleting decisions about how to manage the interaction.”


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