September 25, 2012 § Leave a comment

Paradox: the purpose of social media – Tumblr, Twitter, blogs – under neoliberalism is to demonstrate how rich one’s life is (literally: one’s “meaningful opinions” form the immaterial labour whose surplus-value cyber-capital skims off). All the wonderful things one is seeing, eating, wearing! Until, that is, real life (the ‘RL’ of ‘IRL’) actually becomes full. At which point one begins apologising for having “been absent – I’ve been extremely busy”.

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